Funding advisory
Debt, equity, hybrid, alternative and corporate funding routes — assessed, structured and prepared.
Funding solutions
About Sourcing India
A financial advisory firm built around one question: what does this business actually need?
We work with founders, promoters and boards on funding strategy, capital raising, SME IPO readiness and strategic transactions — across India and internationally.
DelhiHead office
6 countriesClient advisory experience
Advisory-ledNot a lender or an exchange
Who we are
An advisory team, not a funding marketplace.
Sourcing India is a financial consulting company dedicated to helping businesses accelerate growth. We work across the capital spectrum — debt, equity, structured and alternative routes — alongside SME IPO advisory and mergers and acquisitions.
The team is made up of people who have spent their careers close to how funding decisions are actually made: what a credit committee looks for, why an investment committee hesitates, and how much of the outcome is determined before anyone sits down in a meeting.
We are deliberately not a lender, a bank, an exchange or a registered intermediary. That independence is what allows us to tell a client that the route they arrived asking about is not the right one.
“Businesses do not usually fail to raise capital because the opportunity was weak. They fail because the case was never assembled in a form an outsider could assess.”
The Sourcing India view
What we are not. Sourcing India is not a bank or NBFC, does not lend or accept deposits,
and is not a SEBI-registered merchant banker, underwriter, registrar, broker or stock exchange. Our role is
advisory, preparatory and coordinating.
What we do
Four things, done properly.
The engagement changes with the mandate, but the shape of the work is consistent.
SME IPO advisory
Readiness assessment, preparation and coordination for businesses considering BSE SME or NSE Emerge.
SME IPO advisoryMergers & acquisitions
Buy-side and sell-side advisory, from opportunity identification through to transaction coordination.
M&A advisoryRestructuring & stressed situations
Structured thinking where existing obligations, cash flow or lender relationships have become the constraint.
Restructuring
Our approach
How an engagement usually runs.
Deliberately unglamorous. Most of the value is created before an investor or lender is ever approached.
Understand before advising
The first conversation is diagnostic. What is the capital actually for, what does the balance sheet already carry, and what does the business realistically look like to an outside assessor?
Match the route to the need
Debt, equity, hybrid, restructuring or public markets. Each has a cost that is not only financial — control, covenants, reporting, timelines — and those trade-offs deserve to be explicit.
Prepare properly
Financial narrative, projections, structure and documentation, assembled to withstand the questions a lender or investment committee will ask.
Take it to the right parties
A considered approach to a relevant few, rather than a broadcast to everyone. Introductions are made where there is a genuine fit.
Business philosophy
The principles we actually work to.
Advisory, not intermediation for its own sake
We are paid to think about the business, not to place a product. If the honest answer is that a business should wait, strengthen its numbers and return in two quarters, that is the advice we give.
Structure beats speed
Funding raised on the wrong terms creates a harder problem than funding delayed. Getting the structure right the first time is usually cheaper than fixing it later.
Confidentiality as a default
Funding, restructuring and transaction conversations are sensitive. Information is shared on a need-to-know basis and only with your agreement.
Realism about outcomes
No adviser can guarantee that capital will be approved, that a listing will complete or that a transaction will close. Those decisions sit with lenders, investors, intermediaries and regulators.
Capital ecosystem
Our investor network, described accurately.
We have onboarded 57 investors into the network we work with. Among them are individuals from prominent firms including Blackstone, Warburg Pincus and Everstone Capital.
That is a description of the professional backgrounds represented within our investor network — it is not a claim of partnership, affiliation, endorsement or any commercial arrangement with those firms, and it should not be read as one.
We also partner with IIT Delhi on fundraising mixers supporting IIT-based foundation companies, which reflects a broader commitment to fostering innovation and giving early-stage founders access to people who assess businesses for a living.
To be explicit: naming the firms that individual investors have worked at is not the same as
naming partners of Sourcing India. We take that distinction seriously and would rather state it than let it
be inferred.
57Investors onboarded across our network
IIT DelhiFundraising mixers supporting IIT-based foundation companies
Global network
Delhi-based. Used to international conversations.
Our vast global network and industry expertise let us tailor financial solutions that help businesses grow. We have successfully advised clients across India, Dubai, the United Kingdom, the United States, Canada and Australia.
For an Indian business, that matters in a practical way. Capital increasingly arrives from investors who assess opportunities against international comparables. Presenting a business in terms those investors recognise is part of the preparation.
- India
- Dubai
- United Kingdom
- United States
- Canada
- Australia
Why businesses work with us
What clients tell us actually made the difference.
01
Someone said no early
Being told that a particular route would not work — before six months were spent on it — is frequently cited as the most useful part of the engagement.
02
The numbers finally made sense to outsiders
Internal reporting is built for operators. Investor-facing financials answer different questions, and restating them properly changes how a business is received.
03
Fewer, better conversations
A short list of genuinely relevant lenders or investors, approached with a prepared case, tends to outperform a wide and undifferentiated outreach.
Start with a conversation, not a proposal.
The first discussion is about your business and what it is trying to fund. Where we can help, we will say how. Where we cannot, we will say that too.